A joint venture led by Gordon Brothers Brands, LLC (“GBB”) and Hilco Consumer Capital, L.P. (“HCC”), which includes private equity fund Knight’s Bridge Capital Partners and other institutional investors, announced the Federal Bankruptcy court for the district of Minnesota approved its acquisition of substantially all the assets of Polaroid®, including the Polaroid brand, intellectual property, inventory and other assets.
During its 72-year history, Polaroid has developed one of the world’s most widely recognized consumer brands. The joint venture recognizes that Polaroid’s unique “innovation-made-simple” brand platform has global appeal across a wide demographic and can be expanded to numerous product categories. The Polaroid brand began with polarized sunglasses, evolved into instant film, camera and camera accessories, and expanded well beyond into flat panel televisions, portable DVD players, digital photo frames, digital HD camcorders, waterproof digital cameras and more. 
Always on the cutting edge of the latest “instant” technologies, Polaroid is also responsible for the world’s very first ZINK™ (Zero Ink™ Printing Technology) enabled printing device. The Polaroid PoGo™ Instant Mobile Printer offers the capability to print and share 2”x3” borderless, color images from a camera cell phone or digital camera in under a minute. In 2009, Polaroid unveiled a digital camera with the same printing capabilities, the palm-sized PoGo Instant Digital Camera.
The flexibility of the Polaroid brand offers limitless potential to embark on additional product opportunities, ranging from consumer electronics to commercial imaging. The joint venture intends to partner with a number of global institutions in the ongoing development of the Polaroid brand.