Formed in 2006, Hilco Consumer Capital (“HCC”) is a specialized private equity firm with an exclusive focus on investing in branded consumer companies. HCC looks to acquire retailers, wholesalers and intellectual property in this space and seeks to build significant, additional value through innovative product development, marketing, merchandising and licensing strategies. HCC has become a recognized leader in the investing in and growing of iconic consumer brands.

Core Beliefs:

• Build long term brand equity, loyalty and value through innovative design and product development, and focused marketing programs.
   
• Maintain a highly-diversified and relevant portfolio of well-recognized consumer brands.
   
• Partner with "best in class" operators and retailers in their respective industries or sectors.
   
• Hire, promote and reward the best people to manage the businesses at all times.
   
• Employ conservative amounts of financial leverage, when appropriate, without overburdening portfolio companies with excessive debt servicing requirements.
   
• Invest in our portfolio companies to foster internal growth and fund future add-on acquisitions.
   
• Focus on creating long-term shareholder value for HCC’s investors.
   
• Conduct our business with the highest degree of integrity, honesty and fairness.