John Collins
John Collins
Chief Marketing Officer, HCC
A proven chief marketing executive and sales leader with strategic and innovative product/business development skills, John has over 25 years experience with companies such as Nike, Bauer, Tommy Armour Golf, Volant Ski, Canon Inc., and Kubik.Previous to Tommy Armour Golf, John was principal at Chemistry, a strategic branding company, where he created and engineered brand initiatives across multiple product categories. As Chief Marketing Officer at Kubik, John was the designer and builder of brand experiences for Fortune 1000 companies and leading cultural institutions throughout North America and Europe.
John served for five years as President of Gen-X Sports, where he re-engineered brands such as Tommy Armour Golf, Ram Golf, Sims, LTD, Lamar Snowboards, Hespeler Hockey, Ultra Wheels In-line skates, and Volant Skis. While there, John establish a global licensing division across all of the company's brand categories.
Prior to his tenure at Gen-X Sports, John was the General Manager, North America, for Bauer Nike hockey, a division of Nike Inc. He was responsible for developing the company’s strategic initiatives and executing marketing plans, which helped to grow the business to number one in the world.