BRAND MATTER SIGNS ELLEN TRACY FRAGRANCE LICENSE WITH PALM BEACH BEAUTE
BRAND MATTER SIGNS ELLEN TRACY FRAGRANCE LICENSE WITH PALM BEACH BEAUTE
NEW YORK— Brand Matter, LLC, owner of the Ellen Tracy brand, announced today that it has entered into an exclusive licensing agreement with Palm Beach Beaute, a division of Great American Beauty, for Ellen Tracy Branded Women’s Fragrances. The program will launch at retail in Spring 2010 and will focus on Ellen Tracy’s current retail distribution, including Upscale Department and Specialty Stores. The iconic Ellen Tracy fragrance will be re-launched first, followed by a new prestige launch in Spring 2011.
Rick Platt, President of Brand Matter, commented, “We are excited to add to our growing roster of licensees and to enter the strategically important beauty business with Palm Beach Beaute. After talking with many companies, it became apparent that the PBB team gets the Ellen Tracy women and will deliver to her a wonderful experience”
Harold Icovics, Palm Beach Beaute CEO said “We are thrilled to be involved with the Ellen Tracy brand and Rick Platt’s team at Brand Matter. We are also thrilled to work so closely with Mark Mendelson and his teams at RVC as they work to grow this iconic brand and help us better understand this customer.”
Mark Mendelson, President of the Ellen Tracy Better Sportswear division of RVC, commented “Both myself and my Creative Director, Susanne Klevorick, are excited to be working with Harold and his team on this project. We anticipate delivering a signature fragrance to our customer to enhance her experience with our clothing.”
Ellen Tracy, established in 1949, is positioned as a women’s better fashion brand. Brand Matter recently signed a strategic partnership whereby Ellen Tracy Bronze Label Better Sportswear is sold in the US exclusively at Macy’s and all other product categories continue to be sold at Better Department Stores as well as Macy’s. Ellen Tracy has evolved into a lifestyle brand known for sophisticated color palettes and signature prints. Existing licensed categories include better sportswear, footwear, hosiery, eyewear, handbags, cold weather, coats, dresses, suits, women’s fragrances, jewelry, sleepwear, intimate apparel, men’s outerwear and active and luggage.
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